I disagree John. The problem with Dodge and Plymouth was that they
were the same car and appealed to the same crowd.
and the point was that Dodge was a 'value' brand like chevy and ford, and
plymouth was... um... just cheaper than dodge.!
That made them head
to head competitors within the same manufacturer family. That's not
the case with GM. Even when Olds was in the lineup, it really did not
compete with Buick - they were different buyers. More so now that
Olds is gone, GM does not produce cars that compete with each other.
They appeal to different segments of the market.
Really, you see it that way?
so, chevy is mainstream-value?
Pontiac is sporty-Value
(except for the corvette, oh and the upcoming camaro, both of which are
chevys. Oh!, and the SS versions of the chevy products. Other than
that, crystal clear)
And Buick is kinda TraditionalAmerican/Near-ImportLuxury - Value.
GMC is, um... chevy truck techiefied?
Caddy is upscale 'american'(but not quite european) luxury.
to be honest, with the way chevy is marketed, they could remove GMC and
Pontiac to not compete with Chevy.
Caddy is the ONLY GM brand that's crystal clear on their mission,
message, and product direction (and it shows in their sales and quality).
That is healthy,
especially when they can take advantage of parts interchangeability.
What GM needs to do in my opinion is reduce cost from labor, possibly
reduce manufacturing costs not related to labor (not sure how
efficient they really are at this point), and come up with a plan to
regain consumer confidence. That in my opinion is going to have to
center around the glaring issues like the gaskets.
and product people want. The cobalt is a nice small car, but I heard on
friday they're going to be slowing down production at the plant because
of slow sales.
It's a very good "small car", but it's a bit generic, boring, and not
bad.... it's just *nothing*. There's no sport to it, no styling to stand
out... it could be any manufacturer.
I do recommend it to people, but I think the Caliber is going to clean
it's clock.
Frankly I believe the American consumer would express a lot of
confidence if GM would simply admit to the gasket problems and
announce a going forward plan that would offer the promise of no
future gasket problems. I really don't believe the American consumer
is anxious to see GM fail and would really rather believe in GM again.
I don't think the average consumer knows about any GM gasket problem, or
really cares.