I am located in the north east US.
With all due respect, yes - the value of the car may be $8000 Kelley
Blue Book RETAIL....or maybe not... I dont know because I haven't taken
the time to look it up. Regardless...
How many of us WANT to pay FULL RETAIL VALUE for a depreciating
asset???
Not me.
Ideally, you want to pay as close to the current wholesale TRADE IN
VALUE - not RETAIL value.
I'll use the $8000 RETAIL VALUE since its already being quoted as fact
here...but...
What is the WHOLESALE TRADE IN VALUE for this car? Alittle research
will tell you that it is in the range of $4000 - $5000 depending on
condition and the market you are in (obtained right off Kelley's
website - go into SELL YOUR CAR to get the wholesale information).
Do I expect that he will pay only wholesale? No...a dealer is in
business to make money - not give away cars.
But Bradley can certainly can do better than the FULL RETAIL price of
$8000.
In this deal, the dealer would be making 3- 4000 dollars profit (minus
the cost of warranty to the dealer...which is much less in cost for the
dealer than it would be for Bradley).
If he goes in with a $5000 dollar offer (to start) for the car and work
up from there, he stands to do better in the end.
If the car has been sitting, and the dealer paid $4500 for the car - he
may sell it for 6000 to get it off the lot - even possibly with a
warranty.
From the dealers perspective, the dealer will want to start at the
"RETAIL VALUE" of $8000 and work down to maximize his profit - thinking
that if he can get the buyer to bite at $7500, the buyer will think he
is getting a fair deal - when in fact, he is paying $2500+ more than
the car is ACTUALLY worth to anyone.
I still insist that he should get the wholesale dealer cost for the car
(also available from Kelley...refer to SELL YOUR CAR section for this
info) and start from there.
The extended warranty does offer some security....at a cost! He
shouldn't be lured into thinking that he is getting it for free in this
case. In this case - it doesn't appear its free at all.
The dealer knows what he paid for the car, he knows what the warranty
will cost, and he knows how much $$ he will make if sold at or near
FULL RETAIL.
If I were Bradley, I would:
1) get WHOLESALE TRADE IN VALUE for the car.
2) find out how much the warranty coverage (or similar) is by itself
PRIOR to negotiating anything.
I would call around for similar warranty coverage elsewhere (AAA
offers a good warranty policy) to get an idea of the value.
When I understands what a warranty policy would cost me to obtain on
my own, I am a better position to negotiate for the car - WITH a
warranty - and - WITHOUT the warranty.
The dealer should be willing to negotiate both ways.
But always....always...always start low at dealer wholesale cost -
NEVER pay full retail value for a car.
Case in point -
When I bought my Subaru, the extended warranty for 5 yrs/100,000 miles
was almost $1800 through the dealer.
I got the same coverage thru AAA for half that cost....saving myself
hundreds.
In addition, my car was on the lot for sometime (its a stick shift).
Being that stick shifts dont sell quickly in this area,
I was able to get a great deal ($200 over dealer cost) on my car
because he needed to unload it.
Keep in mind too - the used car market pricing is more depressed these
days do to the glut of used cars on the market....just another reason
not to pay full retail value.
Best of luck -