SOA Trade-In Campaign

[John Gibson]

Received a letter from SOA offering a guaranteed trade-in value for my
'03 Subi Legacy sedan.
The SOA sales campaign was "wooah look at how well your Legacy has held
it's value"
The letter really did "wooah" me! The drop in value is equivalent to a
cost of 50c / mile.
I was a lot happier in my ignorance of "how well" (sic) my Subi was
(not)holding it's value.
What advertising genius thought out that campaign?

 

[BRH]

Received a letter from SOA offering a guaranteed trade-in value for my
'03 Subi Legacy sedan.
The SOA sales campaign was "wooah look at how well your Legacy has held
it's value"
The letter really did "wooah" me! The drop in value is equivalent to a
cost of 50c / mile.
I was a lot happier in my ignorance of "how well" (sic) my Subi was
(not)holding it's value.
What advertising genius thought out that campaign?

Based on my mileage (on an 01 Forester), the value drop works out to
just under 17c / mile. That doesn't seem too bad to me. I'm still not
ready to take them up on the offer though, since I'm undecided on
getting another Subaru.

 

[Frank Logullo]

Received a letter from SOA offering a guaranteed trade-in value for my
'03 Subi Legacy sedan.
The SOA sales campaign was "wooah look at how well your Legacy has held
it's value"
The letter really did "wooah" me! The drop in value is equivalent to a
cost of 50c / mile.
I was a lot happier in my ignorance of "how well" (sic) my Subi was
(not)holding it's value.
What advertising genius thought out that campaign?

I agree. I'm a low mileager too. I suspect if I totaled mine the insurance
company would give me more money.
Frank

 

[John A. Mason]

I received the offer this week also... SOA offered me a minimum trade in
value of $16,000 for my 2002 Outback VDC Sedan. (assuming max mileage of
15,000/ year). In one week, my Suby will be 3 years old and it has 46,500
miles on it (and excellent/very good condition). There is NO way I would
give my car away for $16,000, especially since the car listed for $32k and I
paid $29k for it. I would expect that Subaru would value their cars more
than this also... however, they are in the business of making money. So be
it. I'm keeping my current model. In any case, I don't care for what I see
from them this year. I would definitely be interested in that 'B9' model, or
whatever it was called.
Regards,
John

 

[Generic]

I received the offer this week also... SOA offered me a minimum trade in
value of $16,000 for my 2002 Outback VDC Sedan. (assuming max mileage of
15,000/ year). In one week, my Suby will be 3 years old and it has 46,500
miles on it (and excellent/very good condition). There is NO way I would
give my car away for $16,000, especially since the car listed for $32k and I
paid $29k for it. I would expect that Subaru would value their cars more
than this also... however, they are in the business of making money. So be
it. I'm keeping my current model. In any case, I don't care for what I see
from them this year. I would definitely be interested in that 'B9' model, or
whatever it was called.
Regards,
John

Car dealers make most of their profit from used cars. They'll give you $16K
then mark it up $3,000 or 20% at minimum. Then charge the buyer higher
interest for a used car. Getting a new car buyer back in helps them move
slow selling models too.

-John

 

[Edward Hayes]

Since the value of any car declines almost logarithmically it is a
waste of money to buy new every 2-4 years. If I want new I plan on
keeping it for 6+ years otherwise buy a 3-4 year old car. ed hayes

 

[Orknies of South NZ]

Received a letter from SOA offering a guaranteed trade-in value for my
'03 Subi Legacy sedan.
The SOA sales campaign was "wooah look at how well your Legacy has held
it's value"
The letter really did "wooah" me! The drop in value is equivalent to a
cost of 50c / mile.
I was a lot happier in my ignorance of "how well" (sic) my Subi was
(not)holding it's value.

Better read the fine print. If you Subie was ever hit or involved
in any kind of a mishap, even a minor fender scrape or a dent
via a free-rolling shopping cart at the Quickie Mart, they won't
take it for a trade.

What advertising genius thought out that campaign?

Probably the same morons who thought of that
butt-ugly Trifecta, Tribeca, Trifolda or Triway B9
or whatevetheyarecallit at subaru.

Looks like they copied the body style of a Nissan Murano
and then took the front end of an Edsel, slammed em together
at 200 MPH and went to a rice and noodle break where
the designers later forgot where they laid the plans......

Probably the most butt-ugly looking subie since the Brat?

 

[John A. Mason]

I received the offer this week also... SOA offered me a minimum trade in
value of $16,000 for my 2002 Outback VDC Sedan. (assuming max mileage of
15,000/ year). In one week, my Suby will be 3 years old and it has 46,500
miles on it (and excellent/very good condition). There is NO way I would
give my car away for $16,000, especially since the car listed for $32k and
I paid $29k for it. I would expect that Subaru would value their cars more
than this also... however, they are in the business of making money. So be
it. I'm keeping my current model. In any case, I don't care for what I see
from them this year. I would definitely be interested in that 'B9' model,
or whatever it was called.
Regards,
John

Oops! I didn't mean the B9 model... that thing is UGLY. A few years ago,
Subaru showed a high end sedan that I thought looked spectacular. It did
have a front end similar to the B9, but it was not an SUV.

 

[Deb]

Received a letter from SOA offering a guaranteed trade-in value for my
'03 Subi Legacy sedan.
The SOA sales campaign was "wooah look at how well your Legacy has held
it's value"
The letter really did "wooah" me! The drop in value is equivalent to a
cost of 50c / mile.
I was a lot happier in my ignorance of "how well" (sic) my Subi was
(not)holding it's value.
What advertising genius thought out that campaign?

Many Subarus don't even qualify. My 2002 LL Bean already has 50K miles
and crash damage, both of which disqualify it....I really like the new
ones, but I can wait, as my car is still fantastic and gives me zero
trouble.